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Rob Enderle, president and principal analyst with the Enderle Group, an advisory services firm in Bend, Ore., cautions, however, that advertisers need to be attuned to their audience's sensibilities. "The ads will need to be things users don't mind seeing," he told TechNewsWorld. "Otherwise, they are likely to get creative in finding ways not to see them."

Over at the E-Commerce Times, my friend John Mello published a piece on the broad price drops and causes for them as reported by Adobe ...

A combination of things has contributed to sinking appliance prices, according to Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore "There's been a reduction in demand and, in anticipation of a recession, a reduction in a...

I was on a call with Broadcom last week. A representative from a bank was also on the call and talked about how their use of a mainframe computer was connected to their commitment to security, reliability, and availability for their customers. In an earlier IBM call with some banks, they all indicated that their use of the mainframe helped them make better decisions, as well...

EV batteries can last for the life of a car if they're not "cooked," noted Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore "What cooks the batteries are Level 3 fast chargers, just as the battery in your smartphone will...

Last week I said goodbye to my 2019 Jaguar I-Pace electric car, and it is with mixed emotions I write this column as a result ...

Adopting generative AI into technology is potentially more significant than when the internet was introduced. It is disrupting most creative efforts and isn't near as capable as it will be by the end of the decade ...

Mistaking generative AI for artificial general intelligence -- a kind of AI that can perform any intellectual task that a human can perform -- is another misconception, maintained Rob Enderle, president and principal analyst with the Enderle Group, an advisory services firm in Bend, Ore...

The speed at which AI seems to be advancing is unbelievable. Before the end of last year, most of us thought that AI wouldn't be individually useful for a few years yet. Then ChatGPT hit, backed by GPT-3 technology, followed quickly by GPT-4, and suddenly, we are surrounded by artificial intelligence that can improve our productivity ...

I'm still working through the material from Nvidia's GTC conference last month, and two announcements that didn't get much coverage jumped out at me ...

Microsoft last week announced that, just as it did with .NET years ago, it will be putting generative AI into everything, including security ...

Nvidia's GTC conference is over, but if you want to see what's coming with AI, including generative AI like ChatGPT, robotics, autonomous electric cars, and the metaverse, watching the keynote by CEO Jensen Huang is worth it ...

"Google is in a panic now that Microsoft has beat them to market, and they are bleeding users, which puts them in a 'ready or not here it comes' mindset," declared Rob Enderle, president and principal analyst of the Enderle Group, an advisory services firm in Bend, Ore "Just a...

Microsoft did last Thursday what we expected it to do next year by putting generative AI called Copilot into Microsoft 365. This technology is potentially as big a game changer for office productivity as Microsoft Office initially was ...

Text-to-video would be very disruptive, observed Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore ...

Lenovo has been hitting it out of the park of late. Even its smartphone unit, Motorola, seems to have recovered, and in servers and PCs, Lenovo is a true force to reckon with ...

"One of the big problems with this class of product is the requirement for human-to-human interaction, which not only doesn't scale well but has proven both problematic to automate and staff," explained Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore...

Microsoft just announced that it's putting generative AI into Windows 11, but we are still at the very beginning of the changes access to this technology will bring ...

Last week, Mercedes-Benz held a special event covering the future of Mercedes cars and vehicles altogether. Mercedes-Benz is one of the great automotive manufacturers in the world. Famous for quality, performance, design, and technology, Mercedes often stands above its peers. While many in the U.S. believe Henry Ford created the first automobile, it was actually Karl Benz of Mercedes-Benz who did so...

I'm fascinated by our approach to using the most advanced generative AI tool broadly available, the ChatGPT implementation in Microsoft's search engine, Bing ...